Thursday, July 9, 2009

Brilliant, Free Marketing (and a little revenge)

This man is a genius! AND! Look at the free marketing while also taking on a huge airline! Anyone who has traveled extensively for business would love to do this to an airline who overbooked a flight (never could figure that one out), lost luggage, or had a body cavity search because you DON'T fit the terrorist (dare I say it?) PROFILE?

Several years ago I flew to Brownsville, Texas to provide a day long program at a hospital there. I had a layover in Dallas. I arrived in Brownsville while my luggage traveled to Oakland. My lecture material was in my checked luggage along with my suit and tie. I was assured the luggage would arrive at my hotel by 11:00pm.

It didn't. When my wake up call arrived at 5:00am, my luggage had not arrived from it's junket to the west coast. The hospital educator arrived at 6:30am to escort me to the hospital. When I met her in my polo shirt, jeans (yes, they were clean, but I had worn them the day before), and tennis shoes, she surmised something wasn't quite right. We stopped at a Kroger and picked up a razor, shave cream, and some deodorant (cheap hotel).

I did the presentation with 2 white boards and red, black, and green dry markers. It went OK. When I arrived at my hotel at 4:30pm, my luggage had JUST arrived! The airline said they would cover up to loss of $250.00. My speakers fee was significantly above that mark (not too significantly above). The airline informed me they wouldn't cover that loss if the client decided not to pay the full fee, even though it was their mistake that could have cost me a significant amount of money.

I wish You-Tube would have been around at the time. It would have been fun to extract some justice (and maybe even $$) as a result of the free marketing.

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